Beehive is a family-operated bookstore renowned for offering books of exceptional quality and convenience. Our core audience includes college students, and we aim to project an image that combines reliability with vibrancy.

The task is to design a logo in line with the details provided. A preference has been expressed for a combination mark design predominantly featuring the colour white. This logo will be utilised for embroidery on staff uniforms, hence, it's crucial to align the design with Beehive's ethos and practical requirements for its intended applications.

The logo must encapsulate the essence of Beehive, reflecting our commitment to excellence and our dynamic approach to engaging with our clientele, particularly college students.

The design should employ a combination mark that integrates the company name with a symbolic or pictorial element in a cohesive manner, ensuring that the colour white plays a central role.

Given its application on uniforms, the logo should be optimised for embroidery, favouring clarity and impact over intricate detail that may not translate well in thread form.

The completed logo design is expected within a 6-day timeframe.

Brand Designer and Digital Illustrator
created March 2024​​​​​​​

For brand project enquiries, email: mangelicaflores05@gmail.com